Products / Lead Quiz

Lead generation

Lead Quiz

A short quiz for any website that turns visitors into scored, ready-to-call leads, with free Google Sheets automation.

"Contact us" forms get few replies and tell you little. A quiz like "Is now the right time to sell your home?" gets people to answer, and their answers tell you who's ready.

Each lead arrives with their answers, a score and a Hot, Warm or Cold rating. The included Google Sheet script saves every lead, emails you an alert, and emails the visitor their result. It's free and runs in your own Google account.

Best for: Real estate agents, coaches, wellness studios, consultants, home services, and the marketers and designers who build their funnels.

  • Squarespace
  • WordPress
  • Wix
  • Webflow
  • Shopify (2.0 themes)
  • Ghost
  • Carrd
  • Any HTML page

Try it

A sample quiz for a fictional real estate brokerage. Nothing you type in the demo is sent anywhere.

Free Quiz Builder

Write questions, set points and results, and see the real quiz update as you type. It checks every possible score has a result, then copies straight into Google Sheets. Free to use, nothing to sign up for.

Open the Quiz Builder

What it does

Write the quiz in a spreadsheet

Questions, answers, points, results and every bit of wording live in a Google Sheet. Edit a row and the quiz updates.

Hot, Warm and Cold leads

Answers add up to a score that picks the visitor's result and your lead rating, so you know who to call first.

Free lead automation

The included Google Sheet script saves each lead, sends you an alert with 🔥 HOT in the subject, and emails the visitor their result.

Works with your CRM

Send leads to Zapier, Make, GoHighLevel, Follow Up Boss, Formspree or any webhook, with answer tags ready to map.

Built for ads

Records UTM tags, page and referrer, and reports leads to Meta Pixel, Google Ads and Google Tag Manager.

Consent and accessibility

Optional calls-and-texts consent checkbox, never pre-ticked, with the wording saved per lead. Keyboard and screen-reader friendly.

Installing takes about 20 minutes

  1. Buy and download

    Checkout is handled by Payhip. You get the download link right away, by email too.

  2. Pick a template

    Start from the seller, buyer, wellness or services quiz and change the wording to suit your business.

  3. Connect and paste

    Set up the free Google Sheet script in about 10 minutes, then paste one snippet into your site.

Read the full install guide

Pricing

Single site

$59 one-time

1 website

  • All features and templates
  • 6 months of updates
  • Installation help by email
Buy Single site: $59

Agency

$149 one-time

Up to 25 client websites

  • Everything in Single site
  • Use on sites and funnels you build for clients
  • Clients keep using it after handoff
Buy Agency: $149

Prices in US dollars. Sales tax or VAT is added at checkout where it applies. See the license and refund policy.

Details

Size22 KB, one file, no dependencies
Quiz dataGoogle Sheets, CSV file, or pasted rows
Leads go toGoogle Sheets + Gmail (free script included), Formspree, Zapier, Make, GoHighLevel or any webhook
TemplatesHome sellers, home buyers, wellness, service businesses
BrowsersCurrent Chrome, Edge, Safari and Firefox, desktop and mobile
PrivacyLeads go straight from your site to the services you choose, never to us
IncludesScript, Google Sheet script, 4 quiz templates, snippets, demo, setup guides
Updates6 months of updates and installation help by email

Questions

Do I need to know how to code?

No. You edit a spreadsheet and paste a snippet into an HTML or code block. The Google Sheet setup is copy and paste, with step-by-step instructions.

Does it cost anything to run?

No monthly fees from us. The Google Sheet automation runs free in your own Google account, within Google's daily email limits.

Is it only for real estate?

No. Real estate templates are included because quizzes work so well there, but you can write a quiz for any business. Wellness and services templates are included too.

Can it send leads to my CRM?

Yes, through a webhook: Zapier, Make, GoHighLevel, Follow Up Boss and most CRMs accept one. Each lead includes answer tags you can map to contact tags.

Can I use it for Facebook or Google ads?

Yes. It saves the UTM tags from your ad links with each lead and can report leads to Meta Pixel and Google tags you already have.

Is the consent wording legally reviewed?

No. The templates include example wording as a starting point. Have it checked for your business and state before running calls or texts.

What if it doesn't work on my site?

Contact us and we'll help. If we can't get it working, you can request a refund within 14 days of purchase.

Something else? Ask us.